Terms of service
Last updated 13 October 2026
1. Services
Loopwell Studio ("we") produces advertising creative, including video ads and still images ("Assets"), for business clients ("Client"), as described in the package or proposal the Client accepts. These terms apply to business-to-business engagements.
2. Free spec
A free spec is provided without obligation. The Client may use it in its own marketing at no cost.
3. Fees and payment
Unless agreed otherwise in writing, Campaign packages are invoiced 50% before production and 50% on delivery. Creative Engine plans are billed monthly in advance and can be cancelled with 30 days' written notice. Invoices are issued through PayPal in USD or EUR.
4. Client materials and claims
The Client confirms it has the rights to the materials it provides and that any product claims it asks us to include are accurate and lawful. The Client approves final Assets before publication and is responsible for complying with the advertising rules of the platforms and countries where they run.
5. Production methods
Assets may be produced with AI-assisted tools under human art direction. We do not create fake reviews or testimonials. Where a platform requires disclosure of AI-generated media, we will flag the affected Assets before delivery.
6. Revisions and guarantee
Each package includes the revision rounds stated in it. If the first delivery does not match the approved brief, we redo it. If the redo still does not match the approved brief, the second payment is waived.
7. Usage rights
On full payment, the Client receives a perpetual, worldwide licence to use the delivered Assets in organic and paid media. We may show Assets in our portfolio unless the Client asks otherwise in writing.
8. Liability
We don't guarantee specific advertising results. Our total liability is limited to the fees paid for the package concerned.
9. Governing law
These terms are governed by Italian law, and the courts of Milan have jurisdiction.